Event confidence and a hybrid approach

It's certainly been a roller coaster year for emotions in the event industry. The year started with an expectation that in person could be back in the summer, before we were plunged back into lockdown and all bets were off. Since the publication of the roadmap for England, some hope has returned. 

A completely unscientific check in with the few clients who have some in person events planned for the summer indicate strong demand from their potential audiences which augurs well, and many other clients are now feeling more confident for September onwards.

Hybrid is being talked about again as a potential hedge against all eventualities, and last month our director JJ wrote a LinkedIn blog on studios that can accommodate audiences, or how to turn a venue into a studio which can be seen here...