Tiffany St James



Tiffany St James is the CEO and founder of Transmute with a highly impressive back story of working at the most senior levels of government on the impact of digital technology; a thoroughly experienced international speaker. 

Tiffany’s personal mission is to help organisations transform and compete digitally, globally. She helps people to understand the practical use of emerging technology and embed business change. She speaks worldwide at industry and corporate conferences, to address organisations large and small, at schools, colleges, and universities, and as an after-dinner speaker.

Tiffany is the former Head of Public Participation for the UK Government: she was the strategic lead in the Cabinet Office across 22 central government departments for Social Media, Co-creation of Public Policy and Digital Engagement. She consulted to the UK Government for 14 years in a time frame which went from no email  ..... to open data. 

She ran the worlds’ largest web-rationalisation programme, was the first Director of Communications for Directgov, the pre-cursor to GOV.UK and the first Head of Digital Policy Communications for the UK Government.

She launched with the world-renowned Sir Tim Berners-Lee: they continue to work together towards making the UK Government the most transparent in the world. In June 2017, Tiffany was asked to set up and run the digital response in Gold Command, the global digital and social media response to the tragedy of the fire at Grenfell Tower in London.

She has spoken internationally since 2010. Key highlights include public keynotes for UAE Government, Gartner, being invited to give a keynote speech at Internet World (Earl’s Court, London). 

Tiffany founded, and manages, the digital management consultancy Transmute, helping large organisations and governments to embrace digital change through the smart use of digital strategy and cultural innovation using psychology and behaviour change.

Tiffany coaches global leaders in digitally-led organisations who are in the process of transformation or seeking greater business agility and independent consultants in the business of consultancy through private session and an open public membership.

Her clients include: Google, Microsoft, The BBC, Cabinet Office, UK Parliament, M&G Investments, National Trust, Prudential, TalkTalk, Norton Rose Fulbright, National Trust, The Telegraph, UAE Government, Viacom International Media Networks and various London Borough, City and County Councils in the UK.

Tiffany is a lifetime appointed Fellow of the British American Project - a transatlantic diverse network of high achievers.

Tiffany has great industry knowledge, and it was a pleasure to work with her. Her insights have been so valuable as my team develops a new product. I look forward to working again with her in the future”.

The Economist Group

“What I valued most from Tiffany’s session was the ability practically to apply the learning material to real-world examples of the work we're doing. I find this a much more beneficial way to internalise the learnings and ensure I have the correct understanding of how to apply them to my projects”.

Richmond and Wandsworth Council

“Tiffany was great. She chaired our Conference superbly. Excellent. Thank you”   

Open Identity Exchange

“Tiffany was excellent at following the brief. The feedback has been very positive.”


“Tiffany, thanks very much for today. It was very helpful and I’m sure it will make a big difference to our work.”

Director of Group Strategic Communications, Prudential 

“Thank you sooooo much for yesterday. It was fantastic. Everyone is raving about it and we’re already looking at our “easy win” list.”               

Jackie O’Sullivan, Director of Communications, National Lottery Promotions Unit

“Tiffany is an expert in her field; she threw herself into the project, working with incredible energy and enthusiasm”

Sarah Tate, Programme Lead for We Are Squared, Google

 “It was a real success, coming together in so many positive ways and realizing our goals and expectations. Imaginations were stretched, a bar has been raised and seeds planted that we can hope will bear innovative fruit in the months and years to come. It would not, and could not, have happened without your contribution -- your experience, your expertise, your hard work.”  

The Yukon Government

“It’s official. Tiffany St James is incredible! Her knowledge of social tech actually makes my brain hurt.”

Peter Kerwood, MD of Altitude, Millbank

“Tiffany has particular expertise in social media, having worked at No 10 and in the war rooms with the Met Police. She helped us become an authentic brand in that space, without diluting the brand. She brought the insight that you can manage a big corporate company through social channels while maintaining the human side of it.” 

Claudio Concha, Head of Digital Media, Big Lottery Fund 

“It was an absolute pleasure having you as the chair at last week’s Telegraph’s Digital Leaders conference. I’m sure you won’t be surprised to hear that the feedback we received from all the attendees at the conference was extremely positive. We were trying to break the mould with this event and to address digital transformation from a business and commercial perspective. All the feedback suggests that we achieved our aim and delivered a high-level conference that demonstrated the commercial potential for all types of business through digital implementation.” 

The Telegraph

“Tiffany, Thank you so much for joining us at our Inspiring event yesterday. Your presentation was fantastic and our clients were suitably delighted with the content.”

Fiona Burton, Client Partner, Leith, Creative Agency of the Year

“Thank you for your enthusiasm, professionalism and spirit over the 2 days. It was a real pleasure to have you as part of our team and the feedback on your sessions yesterday has been tremendous!”

Richard Jacobs, Head of Commercial Strategy, Real and Smooth Radio

Her reputation as social media leader both within the public and private sectors preceded her, but she certainly lived up to the billing. Tiffany is an engaging, knowledgeable and a charming event speaker, a diplomat, a futurist and a mine of useful information. I would recommend her highly as an event speaker. Another speaker described her as “a superstar” and I second that.”     

Catherine Crawley, The Bio Agency



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