Sam Jones



Sam is the founder of Gener8, a browser enabling people to take back control and monetise their own data; a sought after speaker on tech related issues including artificial intelligence and business ethics.

He is probably best known for his successful appearance on Dragon’s Den where he reputedly provided the best pitch ever. It helped him and his company gain investments from celebrities around the world. Sam has since participated at large Tech, Leadership and Business events around the world, delivering keynotes to audiences surpassing 30,000.

Sam's aim is to turn Gener8 into a £1 Billion business by 2030.

Forbes have described Gener8 as “One of London’s rising tech stars” and Sam has recently been named “Disruptor of the Year” by the Great British Entrepreneur awards.

Before founding Gener8 Sam was a global brand manager for Red Bull, where he created award winning advertising campaigns viewed in 165 countries around the world. 

Sam is not only a great, enlightened business leader, but his passions run deep into the world of tech, artificial intelligence and business ethics.

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