Damian Hughes



Damian Hughes is a bestselling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.

He is the author of eight best-selling business books, including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson and The Five STEPS to a Winning Mindset.

His latest book, High Performance: Lessons from the Best on Becoming Your Best, has been a number one Sunday Times best seller. His work has been translated into ten languages.

He has also been nominated for the 2007 William Hill Sports book of the year award for Peerless, his biography of boxing great Sugar Ray Robinson. 

In 2009, he co-authored a critically acclaimed biography of boxing legend, Thomas Hearns in Hitman: the Thomas Hearns Story. In 2013, his latest biography, Marvelous Marvin Hagler became the UK’s best selling sports biography.

He was appointed as a visiting Professor of Organisational Behaviour and Change for Manchester Metropolitan University in September 2010.

He is the co-host with Jake Humphrey of The High Performance Podcast, an acclaimed series of interviews with elite performers from business, sport and the arts, exploring the psychology behind sustained high performance.

He has served as a member of the coaching team for England Rugby League, England Roses, Scotland Rugby Union and a wide range of international and national sporting teams.


I am so delighted with not only what Damian said, but how he provoked thinking to a wide range of people from senior leaders to colleagues – Damian’s message is relevant to all and I would urge everyone of you to either read his books, watch his videos but even better get to see him in the flesh. A true inspiration and a real thought provoker!

Sarah White, Head of Capability, Boots UK

“Damian spoke at a recent leadership event. He was the end of day speaker and his insightful, down to earth, plain speaking style kept the whole audience engaged for the entire time he spoke. Damian’s mix of theory and real life examples gave everyone something to think about and provided some easy to try tips for use in everyday life and as the leader of teams. The team who participated in the session were unanimous in their positive view of the content, delivery and practical application of the messages, which fitted perfectly with the key messages from the rest of the event. I would recommend Damian as a speaker who will bring theory to life in an engaging way and who will leave your team talking about it long after the event.”

Louise Alford, Director of Business HR, BskyB

Very rarely in my experience do you speak to people who have attended a one-day Corporate event and phrases such as “extremely thought provoking’, “I am determined to do something with those ideas”, “enjoyed every minute” and “great practical advice” trip off the tongue so readily. This is exactly what happened though, following a session that Damian ran for us about behaviors and developing high performing teams.

All who attended seem to have taken something from the session and we’ve already seen tripwires being put in place!

Booking Damian for our latest management off-site has been proven to be a very sound decision. Aside from his obvious expertise and enthusiasm for the subject of self development and team dynamics, Damian was able to relate to an office environment and transform what people may think only applies to elite sporting teams, into actions anyone can use and implement.

Richard Bowden, Head of Process & Change Management, Santander

“Seven years ago Damian inspired, provoked and challenged me when I attended one of his Liquid Thinking sessions and I have incorporated my learnings from this session into every part of my life personal and professional. Seven years on and Damian has done it again. Using thought provoking and inspiring stories he has challenged and inspired us and more importantly given us a common language with which we all can use.
Thank you Damian!”

Emma Mirrington, Head of Talent, Mars Chocolate UK

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Video/Audio Showreels

Video/Audio Showreels