Mads Korsgaard and Chris Turner



How can freestyle rap reveal the psychological mechanisms behind creativity and innovation?

An odd international duo – the Danish psychologist Mads Korsgaard and the British comedian/freestyle rapper Chris Turner answer this question in a brand new collaboration. Based on the science of psychology, Mads and Chris have developed an untraditional mixture of academia and freestyle rap to demonstrate the mechanisms of creative thinking – the foundation of all human innovation. Their equally thought-provoking and entertaining “lecture-shows” explore exciting issues such as the associative basis of novel ideas, how constraints can facilitate invention and the neuropsychological secrets behind the famous flow state. The remarkable couple provide a concrete understanding of creative thinking and innovation and inspire the audience to exploit their own innate idea generating machinery.

Mads Korsgaard is a Danish psychologist and author specialized in the psychology of creative thinking and innovation. His popular lectures have been featured at major conferences, events and music festivals such as SmukFest and SPOT Festival, and he has done interviews at a variety of national Danish TV and radio stations. He is the co-author of the book “Actively Creative – Exploit the Mechanisms of Freestyle” (co-written with Danish freestyle-rap-champion Pede B) published on the major publishing agency People’s Press. He has also collaborated with IBM in order to turn the world famous artificial intelligence Watson into a real-time cognitive creativity tool for an outstanding keynote/performance at IBM Think Copenhagen 2018.

Chris Turner is a Los Angeles-based, Oxford University-educated, British freestyle rapper and award-winning comedian. Chris has toured his one man shows all over the world, and sold out runs at Edinburgh, Adelaide, and Perth Fringe Festivals. He has collaborated with Coca-Cola, Toyota, O2 Telefonica, and Yorkshire Tea to create viral content, and his comedy videos have more than 6 million views on YouTube. A stand-out performance at tech conference Wired 2016 led to speaking invitations at events across the globe, including the renowned human rights conference Oslo Freedom Forum, cementing his reputation as one of the most in-demand performers on the corporate circuit.



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