Louise Laing



Louise Laing is the founder of PhygitalTwin, a technology entrepreneur with a positive take on the innovative possibilities of AI to revolutionise businesses, especially in the competitive world of fashion retailing. 

Since founding PhygitalTwin in May 2022, Louise has been instrumental in reshaping the fashion industry, utilizing technology to reduce waste and enhance efficiency while championing sustainability and market responsiveness.

With over 25 years of experience in the fashion industry, Louise has emerged as a trailblazer in digital innovation. From optimising supply chains for renowned brands like Burberry, Reiss, and Kilgour to guiding over 20 start-ups and SMEs towards success through her consultancy, Louise’s expertise in scaling businesses is unparalleled. 

As the former CEO of Shrimps, a London Fashion Brand, she orchestrated remarkable growth, expanding revenue by 240% and achieving positive EBITDA within three years.

Louise is a sought-after speaker, writer and thought leader on innovative tech for businesses of all sizes, with a specialized focus on AI. Her insights resonate globally, inspiring audience to share her vision for the future of technology-driven business models. 

With her unwavering commitment to driving change and her profound understanding of AI’s transformative potential, Louise continues to lead PhygitalTwin in seamlessly integrating digital and physical worlds, shaping the future of industries worldwide.

copy_9A816C20-F658-4EDE-AA36-19EB2FC05554 from Louise laing on Vimeo.

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