Justin Hughes



Justin is a renowned expert and inspiring speaker on both high performance and high-risk environments.  Areas of expertise include:

  • Building high-performance teams and organisations
  • Leadership
  • Strategic ambiguity and agility
  • Decision-making and risk
  • Behavioural safety and safety culture

Justin has presented at hundreds of management meetings, conferences, academic forums and dinners worldwide with clients ranging from global corporations (e.g. 3M, Microsoft) to public sector (e.g. Bank of England, NATO) and world championship-winning sports franchises (e.g. Mercedes F1).  He was also a guest presenter on Oxford University’s MSc in Major Programme Management London Business School’s ‘Executing Strategy for Results’. 

Justin is the author of The Business of Excellence (Bloomsbury, 2016), has been profiled in the London Standard, Director and the Daily Telegraph), and interviewed for BBC World ‘Talking Business’ and BBC Breakfast. 

Justin’s breadth of operational, speaking, academic and consulting experience allows him to develop tailored content, specific to the client audience.  As well as keynote and after-dinner speaking engagements, Justin’s consulting experience includes conference design, ‘MC-ing’ and coaching of internal speakers. With the Mission Excellence team, he also runs high-impact teambuilding seminars and workshop programmes for meetings and he co-presents with James Woudhuysen (on agility), Stephen Bungay (on executing strategy) and Anna McNuff (on motivation).

Prior to his current roles, Justin was an RAF fighter pilot.  He graduated as top cadet of his officer training and went on to fly the Tornado F3 air defence fighter.  He subsequently served for 3 years on the Red Arrows performing over 250 displays worldwide including 3 international tours.  Justin has an MBA with Distinction from London Business School and is currently studying International Relations at the University of Cambridge.

Justin can also deliver professional standard presentations online virtually from his home studio.  

"Justin is one of a rare breed of speakers who absolutely engages and captivates an audience, providing clear takeaways to action straight away into positive business results"

Harrington Starr

"Feedback was massively positive and some of the best we’ve had"

Fujitsu Services (EMEIA)

"The feedback has been little short of sensational and is still the talking point of the day!  You absolutely nailed what we were looking for." 

ASIS International

"Would not hesitate to bring Justin back!"

Trican Completion Solutions (Canada)

"A year on we still use the language and some of the principles"

Maersk Deutschland

"…nothing short of excellent demonstrating a wealth of operational experience, knowledge and the ability to relate that to our environment.  All expectations were exceeded."

London Luton Airport


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