Jonathan MacDonald



Jonathan expands thought around the potential of technology, the shaping of society and the realities of business, all of which are constantly influenced by fast-paced, relentless change. This thought expansion inspires a deeper understanding of the challenges and opportunities, enabling people to utilise that knowledge to explore what the future could look like, and whether they are building one they want to live in.

Through all of his work, Jonathan enables people and organisations to modify their approach from one-off change management to the management of perpetual change. His exceptional insights are often the catalyst that a business needs to grow because of change, helping them to shape the future of the market and open up new revenue opportunities.

He is a highly respected thought-leader and entrepreneur in digital media. His experience, contribution to the industry, entrepreneurial spirit and passion mean that he is widely considered to be one of the primary strategists in the digital space, even placing 8th in the 'Top 100 Digital Thinkers in the World' industry poll.

Ogilvy's worldwide mobile strategy, as well as ad-funded mobile network Blyk, were both driven by Jonathan's creative energy and thinking, as was Ministry of Sound's digital strategy.

Over the last decade, he has spoken at leading industry conferences and events, to audiences from the largest companies around the globe and on numerous other platforms, landing these business-critical messages through his impactful delivery style and highly engaging personal charisma.

As an adviser, he is one of the few people that businesses including Google, Apple, P&G, Unilever, Nestlé and IKEA trust to challenge their thinking and provide new perspectives and avenues of thought.
As one of the first people in the country to study behavioural economics and then practically apply that knowledge to several multi-million pound business successes, Jonathan is ideally placed to open up the minds and the thinking of a diverse range of people; facilitating strategic discussion and dialogue with the most senior level executives, or inspiring an entire workforce to embrace new opportunities for a brighter future.

He is widely recognised as a significant contributor to the most cutting edge thought-leadership platforms including Google's Think Insights and has a massive online following. Some of his influential opinions have been captured in his book, 'Business Poison: diagnosing and treating the infectious poisons that determine your business success'. He also runs the Thought Expansion Network (TEN), which offers cutting edge insight and expert opinion via video content, online masterclasses and live events. 

"Jonathan was fantastic! He was so well received by everyone and certainly exploded a few brains. He delivered exactly what we needed."  Roche BIO - September 2015

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