Emmanuel Asuquo



Emmanuel Asuquo is a Financial Adviser & Founder of Noir Excel & The Eman Effect. He works with individuals and business owners to help them plan and prepare for their financial future.  Recognised for providing his expertise on Channel 4 Save Well Spend Better, BBC1 programme’s Your Money, Your Life, Watchdog, Morning Live and Rip Off Britain, alongside ITV’s This Morning.

Growing up in Tower Hamlets East London and living very close to Canary Wharf, Emmanuel grew up dreaming of working in one of the Banks in Canary Wharf. This dream came true at age 22 when he became a financial adviser at Barclays Bank, he also went on to work for HBOS, HSBC & NatWest.

Over the years Emmanuel has seen the financial markets rise and fall and has helped numerous clients reach their financial goals and ultimately achieve financial freedom.

Emmanuel believes in financial planning and is known by his clients for always quoting “if you fail to plan, you plan to fail”.  Emmanuel also believes in building long term relationships and he still has clients from when he first came into the industry over a decade ago. In a world that is forever changing, it is important financial plans are regularly reviewed to ensure clients’ goals are achieved.

After conducting financial education sessions within churches and youth groups, Emmanuel decided to set up Noir Excel. Noir Excel focused its services at helping individuals from low social-economic backgrounds and provides them with the knowledge to break the debt and poverty cycles they face. In these seminars Emmanuel teaches attendees the principles of financial planning and some of the areas covered are; budgeting, improving your credit score, debt management, savings/emergency funds, investing, pensions, life insurance, mortgages and property.

Due to the success of Noir Excel, Emmanuel was invited to be 1 of 4 financial experts on Channel 4’s primetime television show “Save Well, Spend Better”. The television show was a great success and positioned Emmanuel as financial expert to millions of people across the UK. 

Emmanuel then went on to create The Eman Effect, which is a financial platform that provides talks and seminars to schools, colleges, universities, charities and corporate organisations. He also provides consultation services to individuals and small businesses.

Emmanuel has given financial education talks all over the UK and has spoken to over 30,000 people in the last two years. Emmanuel has been featured in The Times, Telegraph and Daily Mail newspapers and has been invited to speak as an expert guest on ITV News and BBC Radio on multiple occasions.

Emmanuel also uses The Eman Effect platform to share his story to motivate people to realise that although they may not be where they want to be in life, with self-belief, hard work and consistency they can achieve their dreams.

Emmanuel is a fully qualified financial adviser through the Chartered Insurance Institute (CII). He also holds a BA (Hons) in Accounting and Finance from the University of Greenwich.

Emmanuel has a fun, energetic and passionate delivery style and has a way to bring financial advice to life and make financial education relatable and easy to understand. The feedback from his seminars and talks has been extremely positive and Emmanuel looks forward to helping change the lives of many more people.

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