Danny Crates



Danny Crates is one of the UK’s most decorated Paralympians. He is a gold medal-winning Paralympian, World & European champion, world record holder, and London 2012 ambassador. He played a pivotal role in bringing the games to the UK and was Great Britain's flag bearer at the Beijing 2008 Paralympic opening ceremony.

Since retiring from international athletics, Danny has gained international acclaim as a renowned business speaker and is the recipient of numerous speaking accolades. He was recognized as one of the top 5 motivational speakers worldwide. Danny brings over 25 years of experience delivering keynotes around the globe, and his presentations are assured to leave audiences motivated, inspired, and equipped for success.

About Danny:

After losing his right arm in a horrific accident at just 21 years old, Danny was determined to overcome that huge hurdle in his life, focus on the future, and regain his positive mental attitude. Danny’s resilience, drive, and determination saw him back on the rugby field within 6 months and shortly after into Paralympic sport, quickly dominating – famously winning gold in the men’s 800 meters at the Athens 2004 Paralympic Games, a year that also saw him set a new world record. It was the highlight of a glittering international career that saw Danny win every major title in the sport, including the World Championships, European Championships, and Paralympic World Cup. Twenty years on, and Danny still holds the British 800m record.

Drawing on his personal experiences and the insights gained from participating in elite sports and collaborating with businesses globally, Danny specializes in understanding the building blocks needed to create a high-performance culture and mindset within organizations.

Danny conveys the importance of setting goals and, most importantly, the strategies to attain them. Danny’s presentations are built around his unique personal story and his powerful ‘5 pillars of performance,’ a dynamic tool that can be seamlessly utilized by any business or organization. He is also a sought-after event host, established leadership and performance coach, published author and TV presenter, founder, and owner of a high-performance consultancy, 1404 Performance.

Topics covered:

• Goal setting (Danny's unique and powerful 5 Pillars of Performance)
• Incremental gain
• Continuous improvement
• Learning and moving on from setbacks and failure.
• Control the Controllables
• Performing under pressure
• Resilience
• Growth mindset
• Stepping outside of your comfort zone
• Building a high-performance team
• Creating and maintaining a positive mindset
• Delivering performance when it counts
• Creating a robust process for performance
• Creating high-performing teams


Danny was great.  Really on message, very interesting and generally a nice person. It was a pleasure to have him at our event.

Danny Crates' presentation at our recent leadership conference was exceptional and left a lasting impact on our team. He masterfully weaved in all the key points regarding fostering a culture of continuous improvement, emphasizing the importance of marginal gains, and inspiring us with his personal story.
Cox Automotive

It was a great pleasure to work with Danny Crates. Danny is a powerful & dynamic presenter who leaves a lasting impression. He inspired the entire team and delivered beyond expected; professional yet relaxed style and also touched people’s hearts.

The content and messaging were extremely relevant to the sales team in the room and an excellent mixture of sentiment and humor, and everyone learned a lot around motivating themselves, breaking down big goals into easy-to-manage milestones.
Johnson & Johnson

Danny was brilliant and exactly what the conference required (i.e. a speech that had nothing to do with I.T). Even though his speech didn’t mention I.T., it touched on themes of goal setting, improvement, and achievement which were extremely relevant.

I just wanted to say another huge thank you for your contribution to the success of our former partner bash last night – your speech was hugely inspiring and I think you must have spoken to just about every guest by the end of the evening.

Danny worked with us at several of our events providing motivational speaking and insight into the mind of a Paralympian. With Danny’s passion, enthusiasm, and great stories, it is difficult for an audience not to be captivated.
Coca Cola



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