Daniel Bobroff



Daniel Bobroff is the founder of Coded Futures, a creative technology advisory firm focused on the future of retail, and is formerly the co-founder and Investment Director of ASOS Ventures, the online fashion company’s venture capital division.

In over two decades as an innovator, entrepreneur, mentor and investor, Daniel has pioneered in-game advertising – “selling Mario to the admen” - starting an advertising medium that is today an eight-billion-dollar market, has developed chart topping video games that sold in their millions, and is, today, a leading thought leader and keynote speaker in the world of retail and fashion technology.

Daniel believes in the power of everyone to be a game changer. He is acknowledged as one of the World’s leading retail technology speakers. Passionate about the digitalization of retail and the changing customer experience, his unusual journey has led to a unique perspective that informs many of the World’s best-known retailers, agencies and brands. He is motivational and visionary, but always provides a roadmap.

Daniel’s keynote speaking topics focus on the following areas:

  • The Retail Power of ‘We’: With up to date and first-hand knowledge of retail sector, Daniel addresses one of the core skills that retailers must address urgently to be successful. The power of collaboration
  • Game Changer Daniel draws upon his own experience as someone who was thrust into the limelight with a single idea that would go on to change an industry (pioneering in game advertising, now an $8 billion global market). He combines his access to thousands of disruptive retail tech entrepreneurs from around the world to highlight the themes and capabilities that such individuals and organisations demonstrate and can, indeed, must be learned.
  • Time To Play is Daniel's latest Keynote. In the shadow of the recent pandemic, technology has emerged as retail's saviour. And as retailers scramble to accelerate their digital capability, a superpower exists that most know but few have mastered. It is the art of gamification

Scouting for the latest innovations across retail’s value chain, Daniel talks about the technology driven future of retail. He evangelizes the need for personal, immediate, and interactive mobile experiences, new filters, the importance of culture and how all retail businesses will become technology businesses. He is a highly sought-after international speaker, recently delivering keynote addresses for the Retail Institute, Salesforce, Google and Facebook.

Daniel can also give Virtual performances.
















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