Alessandra Bellini is an eminent brand marketeer with an impressive track record with major retailers, most notably with Tesco.
Alessandra has worked with many of the world's most recognisable brands. With a focus on brand and marketing development (including revitalising stagnant brands) and how to enhance customer engagement and satisfaction.
Alessandra is the current President of the Advertising Association and former UK Marketer of the Year.
As the Group Chief Customer Officer at Tesco, Alessandra spearheaded the Tesco Clubcard program, growing membership to over 21 million UK households. She also spent 5 years as an NED on the board of Tesco Mobile. Prior to joining Tesco, she spent 20 years at Unilever, holding various global board-level positions in marketing and advertising, and general management.
Alessandra's keynotes include:
• How brands can enter and succeed in retail
• Understanding and building consumer loyalty in today's market
• The ultimate guide to an effective brand communication strategy